Marketing built to
earn its seat.

Tired of marketing that costs more and proves less every quarter? Twenty years of digital marketing built for small businesses. Programs Birmingham companies hire when they need marketing that survives a board review.

Schedule an appointmentSee how it works
Dwight Davis, Birmingham Marketing Guy
Dwight Davis
Birmingham Marketing Guy

When The Board Asks Where The Money Went

You Need An Answer You Can Stand Behind.

Most Birmingham businesses have plenty of marketing activity and very little marketing accountability. Programs run, dashboards populate, and when someone asks if it's working, the answer is a shrug dressed up as analysis.

  • Your marketing budget keeps getting cut because nobody can prove what it bought.
  • Your last agency vanished after the onboarding deck and the next invoice.
  • Your referral pipeline is shrinking and digital was supposed to fix it.
  • Your CFO wants attribution and you're handing them a screenshot.
  • Your competitors are showing up in places you didn't even know existed.
  • Your website was redesigned six months ago and traffic is flat.
  • Your CRM is full of leads that never become anything.
  • You're paying for tools nobody opens and reports nobody reads.

I Have Been In These Buildings Before

Twenty Years Of Programs That Held Up.

I have spent twenty years building marketing for healthcare systems, manufacturing operations, banking and financial services, law firms, and engineering groups. The pattern in Birmingham is familiar: long sales cycles, real compliance edges, decisions made by committee, and zero patience for vendors who can't explain themselves to a CFO.

Birmingham Marketing Guy is built around that reality. One operator, deep in the work, with the discipline to write quarterly plans that earn their budget and the honesty to say when something is not working.

20+

Years Running Programs

Across healthcare, manufacturing, banking, legal, and engineering.

7

Channels Under One Roof

SEO, paid search, paid social, email, content, analytics, conversion, run as one program so they actually pull together.

0

Junior Account Managers

The person you meet is the person who does the work. No pyramid. No handoffs. No quarterly turnover on your account.

What Changes In Six Months

Programs That Pay Their Own Way.

The point of the work is not more activity. It is enough discipline in the work that the activity stops being the thing you have to justify and starts being the thing that justifies itself.

  • Spend You Can Defend

    Every line of budget connects to a metric, a thesis, and a kill criterion. The CFO conversation gets shorter because the answers are already in the deck.

  • Sales And Marketing Working The Same Map

    Lead definitions, qualification, handoffs, and pipeline stages get cleaned up so what marketing calls a lead and what sales calls a lead actually match.

  • Programs That Survive A Quarter

    No more rip-and-replace every January. Programs are designed to compound, with clear milestones at 30, 60, and 90 days so you can fund them without flinching.

  • Attribution That Holds Up

    Reporting that traces revenue back to source, channel, and program. The kind that survives a board meeting and survives an audit.

How This Works

Three Steps From Activity To Accountability.

No deck. No 80-page strategy doc. A working plan that ships, gets measured, and earns its budget every quarter.

  1. 01

    Diagnose Before Prescribing

    A working call covers the business, the market, the deal flow, the funnel, and what has already been tried. By the end we know whether the gap is channels, message, measurement, or sales handoff.

  2. 02

    Write A Plan That Holds Up

    I deliver a 90-day program with the channels, the budget, the metrics, and the criteria for what gets cut. Each program has a thesis and a number, not just a tactic.

  3. 03

    Run It And Defend The Numbers

    Monthly reporting against the metrics we agreed on, in language a CFO and a board can actually read. Programs scale when they work and get killed when they don't.

Where I Work

Industries I Know Cold.

Twenty years means I have already learned the channel quirks, the buying triggers, and the compliance edges in these spaces. You should not pay an agency to learn your industry on your time.

The Difference Is Two Quarters Out

Get The Marketing Line Off The Chopping Block.

Two quarters of programs you can defend. A pipeline you can predict. A marketing budget that earns its renewal instead of fighting for it every December. That is the change you are hiring for.

Schedule a Call

Thirty minutes. No deck. No pitch. A working conversation.