One Consultant. Twenty Years.
Every Category.

The Practice

For twenty years I have built marketing programs for small and mid-sized businesses across every category you can name. Contractors. Clinics. Retailers. Service businesses. Professional firms. Restaurants. Trades. Manufacturers. You name the category, I have probably worked in it. The fundamentals of getting customers in the door are the same regardless of vertical.

Birmingham Marketing Guy is the answer to a specific gap. Most local agencies are great at logos and bad at attribution. Most national agencies are built for budgets you do not have. The middle is a consultant with twenty years of pattern recognition who does the work himself.

The Method

Every engagement opens with a working call. The point is to understand the business, the buyer, the deal cycle, what has been tried, and where the leak actually is. By the end of that call we either know the shape of the program or we know this is not the right fit, and either answer is useful.

If we move forward, you get a written 90-day plan with channels, budget shape, metrics that prove the program is working, and the criteria for what gets cut if it is not. Then the work runs as a program with monthly reporting against the metrics we agreed on.

What I Will Not Do

• Run a program where the metrics are not tied to revenue.
• Build a tactic without a thesis behind it.
• Stack five channels when the right answer is one good one.
• Hide behind a dashboard when the program is underperforming.
• Hand off the account to a junior after onboarding.

How Engagements Work

Engagements run month-to-month after the first 90 days. No long contracts. No minimums. The program either earns its budget or it does not, and that conversation happens in the open every month. Programs that work get scaled. Programs that do not get killed without a sales pitch attached.

How To Start

Schedule a thirty-minute call. There is no deck, no pitch, and no obligation. Most owners and managers leave with a clearer picture of where the marketing is leaking even if we do not end up working together.